How our ranking works

We measure acceleration, not volume

Most lists show what sells the most. We do something different: we measure how fast interest in a product is growing. A small product that is rising quickly therefore scores higher with us than a big product that has been standing still for years. That way you see trends while they are emerging.

Our data sources

Every day we collect public signals. Each source counts towards the final score with a fixed weight:

• Google Trends: search interest in a product (40%)
• YouTube: views of recent videos (25%)
• Wikipedia: page views of the best-matching article (20%)
• News (GDELT): how much the world's news media report on the product (15%)

We deliberately use several independent sources: if one drops out temporarily, the score holds up on the others. No single source determines the outcome on its own.

We compare this week's measurement with last week's. That growth is converted per source to a figure from 0 to 100, added up with weights, and that forms the trend score. A new product therefore needs at least two weeks of measurements before it receives a score.

How we make money, and what that does and does not influence

Full transparency: this site is also a business. We earn (or intend to earn) money in these ways:

• Affiliate links. If you buy a product through a buy button, we sometimes receive a small commission. It costs you nothing extra and is always disclosed next to the link.
• Sponsorship and advertising. We may work with sponsored placements in the future. You will always recognise them by a clear label such as "sponsored", and they will never be disguised inside the ranking.

Whatever happens, one rule is untouchable: the trend score and the ranking are never for sale. The score comes from public data and a fixed formula; the assessment of whether a product is sustainable enough for the list is also fully separate from commercial agreements. A brand can advertise with us, but it cannot climb the list, those two worlds never touch.

How we prevent greenwashing

Not every rising product makes the list. A human reviews every product by hand. A product must be demonstrably sustainable: via a recognised certification, or via our checklist (for example made from recycled material, refillable, or replacing a disposable product).

Products with misleading claims or from fast-fashion brands are rejected. On every product page we show why a product is on the list. We never simply write "sustainable", we show the concrete characteristics.

Transparent and evolving

This is the first version of our method (v1). If we adjust the formula, we update this page and keep the old data intact, history stays honest, exactly as measured.